98.9 THE BULL KPNW-FM Seattle is ushering in a new era of mornings with the launch of “Tanner & Friends”, a brand‑new weekday morning show.

Seattle, WA

The show will be LIVE and 100% based in Seattle, debuting January 5, 2026, airing 5:00–10:00 AM on the market’s home for New Country. The show is designed to feel familiar, welcoming, and deeply connected to the rhythms of life in the Pacific Northwest.

The show is hosted by Pacific Northwest native Tanner Chambers, bringing warmth, humor, and real conversation to mornings across the Seattle Pacific Northwest area.

Tanner & Friends is built around connection—friends talking with friends as the day begins. From first coffee pours to long commutes and early workdays, the show aims to be a steady, relatable companion that reflects the lives, values, and sense of community found throughout the PNW region.

A Morning Show Rooted in the Pacific Northwest, Tanner Chambers was born and raised in Puyallup , and his love for the Pacific Northwest shapes everything he brings to the air. Known for his friendly energy, curiosity, and quick wit, Tanner has a natural ability to turn everyday moments into stories that are funny, heartfelt, and unmistakably real.

Engaged and a proud dog dad to Lucy, his black lab, Tanner spends his off‑airtime cheering on the Seahawks, exploring local breweries, tackling woodworking projects—often with mixed results—and repeatedly attempting to improve a golf game that stubbornly refuses to cooperate.

When Tanner is on the air, the experience goes beyond music and segments.

“Radio should feel like a conversation you want to jump into,” said Chambers. “I want people to feel like they’re riding along with friends every morning, laughing, sharing stories, and starting the day together.”

The show is designed to grow naturally with its audience, focusing less on hype and more on authenticity, routine, and belonging.

“Tanner coming home feels right. He represents the next generation of Seattle morning radio; authentic, local, and built around real connection. That’s exactly the direction we want to be heading.” said Vice President Market Manager Nick Beyer

“This show represents exactly what we want mornings on The Bull to feel like”, said OM and Brand Content Director, Scott Mahalick . “Tanner brings heart, relatability, and a genuine love for this region. He sounds like The PNW because he is born here, raised here and now works here” Mahalick said.

Listeners are invited to make “Tanner & Friends” on 98-9 THE BULL part of their daily routine and start every morning with people who feel like home.

About Hubbard Broadcasting, Inc.

Started in 1923, Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in Minneapolis – Saint Paul, Minnesota. Launched by Stanley E. Hubbard, Hubbard Broadcasting operates radio stations and television stations in ten states. In addition to radio and television stations, other Hubbard Broadcasting companies include the satellite and cable network ReelzChannel, F&F Productions and 2060 Digital. For additional information on Hubbard Radio visit www.hubbardradio.com.

Scott Mahalick
503-702-0539